Director of photography Art Adams knew he wanted to look through cameras for a living at the age of 12. After ten years in Hollywood working on feature films, TV series, commercials, music videos, visual effects and docs he returned to his native San Francisco Bay Area, where he currently shoots commercials and high-end corporate marketing and branding projects. When Art isn’t shooting he consults on product design and marketing for a number of motion picture equipment manufacturers. His clients have included Sony, Arri, Canon, Tiffen, Schneider Optics, PRG, Cineo Lighting, Element Labs, Sound Devices and DSC Labs. His writing has appeared in HD Video Pro, American Cinematographer, Australian Cinematographer, Camera Operator Magazine and ProVideo Coalition. He is a current member of the International Cinematographers Guild, and a past active member of the SOC and SMPTE.
Sometimes the best shoots are the ones where you just have to make do. A recent music video threw me a challenge: do the best you can with two lights. So… I did. Here’s how… Recently Sony sent Adam Wilt and I an F55 with beta firmware, which they asked that we test. The best way I’ve found to test…
This is the final article in my “Best of” Reddit AMA series. Lots more goodness follows… On being asked how to communicate your desire for a particular look with a DP: Traditionally you share films and images that you like with your DP and tell them what you like about them, and they try to share what they like, and…
Even more notes from the AMA that I recently conducted on Reddit: On being asked my advice for breaking into the industry: Everyone told me it would really hard to break in. It’s not. You need to be three things: (1) Smart (2) A fast learner (3) Willing to learn (4) Able to pay attention We hate know-it-alls, because–trust me–until…
Welcome back. Here’s part 2 in my continuing series of articles that archive my responses to a recent Reddit AMA–with a few tweaks and additions here and there. Enjoy! One reader asked: (1) What makes a good director? (2) How can a director make my life easier? (3) In my role as motion picture industry product consultant, what products have…
I was recently invited to conduct an “AMA” (ask me anything) on Reddit, in /r/filmmakers. Some of my answers were pretty good, so I’m reposting them here with updates and tweaks. I’m not including all my answers here so if you want to see the whole thing go here. Otherwise, my next few articles will be a “Best of” compilation.…
There are 28 things an assistant is supposed to do to this camera before every take. In practice there are really about ten that absolutely need to be done every single time, but miss one and you’ve killed a shot… or maybe a series of shots on the same roll of film. In spite of this some of the greatest movies in history were shot on the Bell & Howell 2709 by cinematographers and their crews who knew the camera’s limitations and worked within them… and every once in a while found ways to push themselves a little further. In this sense the FS700 is equally capable: if you know what it can do and use it for what it’s good for, you’ll make some amazing images. The trick is know where you can’t cut corners.
Proper exposure in HD is not always easy. Meter readings don’t always match what the camera sees. Zebras tell us where highlights are clipped but that’s about it. False color gives us broad stroke references… but the most useful tool overall is the waveform monitor. The problem is that there are two kinds: both are extremely useful, but for completely different things.
When Rubber Monkey Software of New Zealand asked me to review their filmConvert software, it occurred to me that this was an opportunity to ask some deeper questions about film stock emulation products that never seem to get asked: not just “how,” but “why?” Rubber Monkey software is based in New Zealand. Lance Lones, one of their principals who has a strong background in visual effects as well as color technology, took a lot of time to answer my emailed questions in great detail, for which I am truly thankful. My questions are in bold, followed by Lance’s responses.
Demo reels are tough, especially when you’re first starting out. Here’s my advice on how to get through the first few iterations. My first showreel was awful. Well, actually it wasn’t that bad considering where I was in my career at the time. I’d only been out of film school for a couple of years and I was shooting in…
One of the dirty little secrets of the film industry is that, historically, no one has made a truly neutral ND filter. In theory ND filters cut all visible light equally, but the sad reality is that they all shift color a bit. Some go a bit cool, some turn magenta… they all tend to shift in one direction or another depending on the brand. A company by the name of Mitomo claims to have made a perfectly neutral ND filter that also cuts IR on every camera made. This is a spectacular claim and I was naturally skeptical when I first heard of this product. There’s only way to find out if this is true, so read on…