Fujinon Debuts Large Format Cinema Zooms

Fujinon Premista 28-100mm T2.9 and 80-250mm T2.9-3.5

Valhalla, N.Y., April 3, 2019 – The Optical Devices Division of FUJIFILM North America Corporation has unveiled the new Premista series of cinema zoom lenses, which deliver the full benefits of large format sensor cameras with stunning optical quality. Premista will make its debut at ASC Clubhouse the first week of April and will also be shown at NAB Show in Las Vegas, April 8-10 at Fujifilm/FUJINON booth C7225.
For 17 years, Fujifilm has been making high-quality optics for Super-35 sensor cameras in the very successful FUJINON Premier, Cabrio and MK ranges of lenses. In recent years, many digital cinema camera manufacturers have launched cameras equipped with large format sensors to give cinematographers a different format to help them bring their vision to the screen. Consequently, there is now demand for zoom lenses that not only cover the image circle of the new sensors, but that also provide high optical performance and versatility.

In response to this demand, Fujifilm will release the FUJINON Premista 28-100mm T2.9 (“Premista 28-100mm”) in summer 2019 (USD $38,800), followed by the launch of the FUJINON Premista 80-250mm T2.9-3.5 (“Premista 80-250mm”) before the end of 2019. Together, the lenses will cover the most frequently used focal lengths from 28mm to 250mm. The Premista 28-100mm has a constant T2.9 speed across the entire zoom range and the Premista 80-250mm has a constant T2.9 speed from 80-200mm, before gradually ramping less than full stop to T3.5 between 201-250mm. Both lenses cover a 46.3mm image circle, which covers all current large format digital cinema cameras available for purchase.
The Premista 28-100mm is a standard zoom lens that covers 28-100mm focal lengths. Since this is normally covered by six different prime lenses, the lens can help to save time frequently spent changing lenses on productions. It is especially convenient when the camera is on a crane or helicopter where it is often difficult to access the lens.
A new 13-blade iris allows for a pleasant bokeh effect and a wide dynamic range of light can be captured thanks to dedicated optical design to suppress unwanted flare and ghosting. Thanks to its large-diameter aspherical lens elements and new focus/zoom system, the Premista series achieves stunning optical quality from the center to the corner at all focal lengths.
The lens weighs only 3.8kg/8.3 lbs., yet is still very durable, allowing professional use even in harsh conditions. The focus ring has a 280-degree angle turn with smooth torque.
Fujifilm has been deeply rooted in the film industry since its first product, motion picture film, was launched in 1934. Fujifilm started research and development of cine lenses in 2000; 17 years later, FUJINON Cine Zoom Lenses were awarded a 69th Engineering Emmy® Award by the Academy of Television Arts and Sciences.
Fujifilm’s 85 years of motion picture heritage and FUJINON’s 17 years of cinema lens experience provide the foundation for all FUJINON lenses. FUJINON’s cine lenses have captured stunning images in countless award-winning popular films and television including X-Men: Apocalypse (Tom Sigel, ASC); Beauty and the Beast (Tobias Schliessler, ASC), Oblivion (Claudio Miranda, ASC), and Empire (Paul Sommers).
Fujifilm will introduce the “Premista” series as part of the current lineup of Premier HK, Cabrio ZK / XK and MK lenses to meet the diverse needs at the frontlines of film production.

Main specifications

Model:	Premista 28-100mm T2.9	Premista 80-250mm T2.9-3.5 (under development)
Focal Length:	28-100mm	80-250mm
Aperture:	T2.9	T2.9 (80-200mm) / T3.5 (250mm)
Lens Mount:	PL mount	PL mount
Compatible Image Size (diagonal):	46.3mm	46.3mm
Close Focus:	0.8m / 2ft 7in	1.5m / 4ft 11in
Angular Field of View (H x V): 40.96mm x 21.60mm*	28mm: 72.4° x 42.2° 100mm: 23.1° x 12.3°	80mm: 28.7° x 15.4° 250mm: 9.4° x 4.9°
Angular Field of View (H x V): 36mm x 24mm**	28mm: 65.5° x 46.4° 100mm: 20.4° x 13.7°	80mm: 25.4° x 17.1° 250mm: 8.2° x 5.5°
Angular Field of View (H x V): 27.45mm x 15.44mm***	28mm: 52.2° x 30.8° 100mm: 15.6° x 8.8°	80mm: 19.5° x 11.0° 250mm: 6.3° x 3.5°
Angle of Focus Rotation:	280°	280°
Angle of Zoom Rotation:	120°	120°
Angle of Iris Rotation:	48°	48°
Iris Blades:	13	13
Front Diameter:	114mm	114mm
Approx. Length:	255mm / 10 in.	255mm / 10 in.
Approx. Weight:	3.8kg / 8.4lbs.	3.8kg / 8.4lbs.

* Aspect ratio 1:1.90    ** Aspect ratio 1:1.50    *** Aspect ratio 1:1.78

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada.
FUJIFILM Holdings Corporation, Tokyo, Japan brings cutting-edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2018, the company had global revenues of $23.0 billion, at an exchange rate of 106 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com
All product and company names herein may be trademarks of their registered owners.

1. Image sensor equipped with 43.2~46.3mm image size (diagonal).
2. Premista 80-250mm is development announcement
3. An index that indicates brightness of a lens .based on its F-stop value and transmission rate. The smaller the
   value, the greater amount of light the lens transmits. The T-stop of Premista 80-250mm will drop until T3.5
   gradually from 200mm to 250mm.
4. As of April 2019. Excludes ARRI Alexa65.
5. Standard six cine prime lenses: 29mm, 35mm, 40mm, 65mm, 85mm, 100mm.